You tell them we have Less cake more exercise shirt. our own factory and are printing fabric on demand, it relieves quite a bit of the pressure [they’re used to experiencing] with deadlines,” explains Nicole King, Resonance’s design director. “This technology allows them to spend more time being creative. The pressure of predicting what fashion will be like 12 months from now is completely eliminated.
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Dua Lipa certainly has been making her at-home look work for her. She’s opted for a fresh new dye job—radiant red—and dressed up in illustrated corsets with mom jeans and some very, very cropped tops. Less cake more exercise shirt. And she certainly knows how to take a picture in a great at-home look. Yesterday, the singer posted a photo in a living room with exposed brick to announce that she was doing some sort of promo at midnight (We will see!) The singer appeared to gaze deep into the soul of whatever camera she was looking into, all while wearing an oversize, cushy tie-dyed sweatshirt by the Los Angeles-based label Madhappy. Lipa is right in step with the tie-dye trend, too: That tie-dye sweatsuit has gone viral.
As for Madhappy? For the uninitiated, it is a buzzy brand that is largely composed of hoodies and bucket hats that boast the phrases such as “Local Optimist” and, yes, “Madhappy.” Back in 2019, they received funding from LVMH. Madhappy has also been a favorite of Lipa’s boyfriend, Anwar Hadid, who she has been in lockdown with in London. Just this past week, they were spotted in the city both wearing matching tie-dye Madhappy sweatshirts.